MARKETING YOUR PROPERTY FOR SALE
We at 4one4 Real Estate believe that no two homes are the same and that is why, when it comes to marketing your home for sale every property may require different elements to achieve a successful outcome. It is important to understand how each element of a marketing campaign works to ensure your property reaches 100% of the potential marketplace.
HOW DO I REACH ALL POTENTIAL BUYERS?
First thing to understand is that not everyone searches for property the same way you may and that to reach 100% of the buyers pool it’s important that you use a variety of advertising options. By investing in different methods of advertising your property, you are investing in the potential profits you can make.
There are lots of ways to market your property. For example a sign board, online, video and in newspapers.
This is why we target buyers across all different media types, including print, online and our agency marketing. By covering 100% of the advertising options you substantially increase the potential number of buyers for your property.
At 4one4 Real Estate we believe the key to selling your property quickly is high quality marketing and this is why the first step for any new sale property is professional photos and floor plan produced by our in house marketing department 4one4 Media House.
This service is offered exclusively to our vendors at no cost ensuring when you employ 4one4 Real Estate to market and sell your property it will be represented to the highest standard.
DAY TO DUSK:
To ensure your property stands out from the crowd we have the ability to either shoot your property in daylight or at dusk thus allowing us to correctly position your property to maximise its exposure online and draw maximum attention to the property.
When selling a property it’s always best if the marketing material can showcase a lifestyle; this can be hard to achieve in an empty home so whenever possible we would always recommend renting furniture and having a property staged for sale, however, sometimes budgets do not allow for this.
In these cases, we recommend “Virtual Furniture” as it allows a user to see what the potential of a space could be and helps them visualise living in the home rather than just empty rooms.
To ensure everyone can easily acess the best features of your home we supply a 3D Matterport Scan of every property we list for sale through 4one4 Real Estate. These 3D Scans allow a user to walk through the home from anywhere in the world and hold a higher engagement rate that photos and video combined.
In order to maximize your online exposure, we list your property on Australia’s top three websites with a 30 Day feature property upgrade on all three sites to ensure you reach 100% of online buyers. In addition to these sites your property also features on an additional nine speciality sites including 4one4.com.au where you will enjoy your own individual website www.yourhome.4one4.com.au which will be used in all print marketing tying our print and digital marketing together.
4one4 Real Estate utilise a collection of print advertising including the Mercury Real Estate Guide has a weekly readership of approximately 55,000 and is the first place people go to when looking at what open homes are available for the coming weekend.
In addition to the Mercury we offer professionally printed property brochures along with photo sign boards and high end window cards ensuring everywhere your property is promoted is to the highest standard.
The second core component to our marketing campaigns is video! Video is engaging, and sells a story like no other medium can and it is for this reason why we have built it into every property campaign listed through 4one4 Real Estate.
Statistics show that properties using video enjoy 403% more enquires than properties without and with video making up over 90% of all internet traffic it only makes sense to incorporate video into every marketing campaign.